{"id":334,"date":"2026-05-14T13:57:54","date_gmt":"2026-05-14T16:57:54","guid":{"rendered":"https:\/\/ufpr.br\/sucom\/?page_id=334"},"modified":"2026-05-22T10:31:58","modified_gmt":"2026-05-22T13:31:58","slug":"manual-de-marca","status":"publish","type":"page","link":"https:\/\/ufpr.br\/sucom\/manual-de-marca\/","title":{"rendered":"Manual de Marca"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\"><strong>Marca UFPR<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">A marca da Universidade Federal do Paran\u00e1 pode ser utilizada em materiais relacionados \u00e0s atividades de Ensino, Pesquisa e Extens\u00e3o desenvolvidas na Universidade. Entretanto, <strong>seu uso para fins comerciais<\/strong> <strong>n\u00e3o \u00e9 permitido.&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/ufpr.br\/wp-content\/uploads\/2024\/03\/marca_UFPR.png\" alt=\"\" class=\"wp-image-267739\" style=\"width:166px;height:auto\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"https:\/\/ufpr.br\/wp-content\/uploads\/2015\/11\/ufpr_25.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">Para uso de at\u00e9 2,5cm de largura<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/ufpr.br\/wp-content\/uploads\/2015\/11\/ufpr_1000.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">Para uso na web (1000 x 655px)<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/ufpr.br\/wp-content\/uploads\/2015\/11\/ufpr_alta.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">Para impress\u00e3o (3000 x 2024px)<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignwide is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-buttons wp-container-content-1 is-nowrap is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-fill\" style=\"font-size:15px\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ufpr.br\/sucom\/wp-content\/uploads\/sites\/35\/2026\/05\/Manual-UFPR-brandboard_2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Guia da Marca UFPR<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons wp-container-content-2 is-nowrap is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-fill\" style=\"font-size:15px;line-height:3\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ufprbr0-my.sharepoint.com\/:u:\/g\/personal\/institucionalsucom_ufpr_br\/EXVhZ_rEYPdCrk4LmpnX0ZYBIvczabpCjEYFixeowPkxYQ?e=Cg2IAn\" style=\"border-style:none;border-width:0px;border-radius:100px\" target=\"_blank\" rel=\"noreferrer noopener\"> Marca em vetor UFPR<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">\u2191 <br> Acesso com o email<br>institucional <strong>@ufpr.br<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons wp-container-content-4 is-nowrap is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-8a7351bf7a45fff59ca6a697234e2c12\" style=\"color:#920303;padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\"><strong>Aten\u00e7\u00e3o:<\/strong> O desenho correto da marca UFPR possui<strong> 03 estruturas arquitet\u00f4nicas com 06 colunas cada. <\/strong><\/p>\n\n\n\n<p style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">Em caso de d\u00favidas, orienta\u00e7\u00f5es espec\u00edficas para aplica\u00e7\u00e3o da marca, ou uso da marca por terceiros, entre em contato pelo email&nbsp;<strong>institucionalsucom@ufpr.br<\/strong>.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" style=\"margin-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--40)\"><strong>Publica\u00e7\u00f5es:<\/strong><\/h5>\n\n\n\n<p style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">Quando da utiliza\u00e7\u00e3o em publica\u00e7\u00f5es onde o formato online \u00e9 gratuito, por\u00e9m a plataforma  cobra pela impress\u00e3o, deve-se incluir nota informativa no material:&nbsp; &nbsp;<\/p>\n\n\n\n<p style=\"margin-right:var(--wp--preset--spacing--70);margin-left:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\"><em>&#8220;A vers\u00e3o online desta <strong>Produ\u00e7\u00e3o acad\u00eamica, liter\u00e1ria, e\/ou deste material<\/strong> \u00e9 vinculado \u00e0 institui\u00e7\u00e3o de ensino UFPR e de distribui\u00e7\u00e3o gratuita. \u00c9 importante ressaltar que a produ\u00e7\u00e3o de uma vers\u00e3o impressa deste material pode acarretar custos de impress\u00e3o, por favor, esteja ciente de que quaisquer custos associados \u00e0 produ\u00e7\u00e3o ou distribui\u00e7\u00e3o f\u00edsica deste material n\u00e3o est\u00e3o vinculados a institui\u00e7\u00e3o UFPR.&#8221;&nbsp;<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" style=\"margin-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--40)\"><strong>Unidades Administrativas<\/strong><\/h5>\n\n\n\n<p style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">Solicita\u00e7\u00e3o de marca das \u00e1reas administrativas: institucionalsucom@ufpr.br<em> (favor especificar a finalidade do uso da marca \u2013 sujeito \u00e0 avalia\u00e7\u00e3o).<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Manuais<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ufpr.br\/sucom\/wp-content\/uploads\/sites\/35\/2026\/05\/Manual-UFPR-brandboard.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Manual da Marca UFPR<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marca UFPR A marca da Universidade Federal do Paran\u00e1 pode ser utilizada em materiais relacionados \u00e0s atividades de Ensino, Pesquisa e Extens\u00e3o desenvolvidas na Universidade. Entretanto, seu uso para fins comerciais n\u00e3o \u00e9 permitido.&nbsp; Para uso de at\u00e9 2,5cm de largura Para uso na web (1000 x 655px) Para impress\u00e3o (3000 x 2024px) \u2191 Acesso [&hellip;]<\/p>\n","protected":false},"author":123,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-334","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ufpr.br\/sucom\/wp-json\/wp\/v2\/pages\/334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ufpr.br\/sucom\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ufpr.br\/sucom\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ufpr.br\/sucom\/wp-json\/wp\/v2\/users\/123"}],"replies":[{"embeddable":true,"href":"https:\/\/ufpr.br\/sucom\/wp-json\/wp\/v2\/comments?post=334"}],"version-history":[{"count":4,"href":"https:\/\/ufpr.br\/sucom\/wp-json\/wp\/v2\/pages\/334\/revisions"}],"predecessor-version":[{"id":384,"href":"https:\/\/ufpr.br\/sucom\/wp-json\/wp\/v2\/pages\/334\/revisions\/384"}],"wp:attachment":[{"href":"https:\/\/ufpr.br\/sucom\/wp-json\/wp\/v2\/media?parent=334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}